We are

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Mother Earth is screaming for attention!

There is an urgent need for a cultural and systemic shift to recognise that we have a collective moral responsibility to protect our natural habitats and ecosystems.

That AHA Moment!

For more than 20 years I’ve been trying to work out how much live coral we have on the Great Barrier Reef – believe it or not, we actually don’t know. One reason why is because satellites don’t tell the full story, and field survey just doesn’t cover enough area (thanks to Harriet Spark from Grumpy Turtle Creative for the great picture above!).

When I first started flying drones over the Great Barrier Reef it was like magic, the data that I’ve been collecting are game changing, because now we can actually see – and map – the live coral and make data-driven decisions that empower us to monitor and protect the Great Barrier Reef.

Today, some of the most comprehensive data of the planet is sitting idle on computers across the globe, in folders forgotten yet it could help make data-driven decisions to monitor and protect Mother Earth. Such an unnecessary waste!

Enter GeoNadir. I wanted to build the world’s first central repository for storing and managing Findable, Accessible, Interoperable, and Reusable (FAIR) drone data. By bringing drone images into one place, I know we can multiply the power of the data for our collective wisdom.

This central repository provides a data rich solution for quantifying environmental trends over space and time. It can fuel a new era of data-driven environmental policy and management decisions, enabling us to solve the world’s most intractable climate problems and save at-risk ecosystems.

The Perfect Melting Pot

So, why now? We’re on the cusp of the fifth Industrial Revolution, with a combination of humans and machines in the workplace

The perfect melting pot from which GeoNadir rises.​

So much more than pretty pictures!

GeoNadir is the only earth observation platform focusing on FAIR drone data, and the only FAIR drone data platform focusing on environmental earth observation. 

GeoNadir provides free hosting and basic data processing services to anyone who flies a drone to capture mapping data with their camera pointing down (nadir).

GeoNadir connects scientists and drone pilots, fostering a community of people passionate about the environment with a drive for environmental stewardship.

GeoNadir provides automated knowledge as a service to government and corporate organisations, reporting on environmental assets, natural capital accounting, and ecosystem change at a local level while baselining globally.

GeoNadir will do what it takes to support the global efforts to manage the effects climate change for ethical and sustainable futures.

What we stand for

We are passionate about the environment and our responsibility to make the world a better place for future generations to continue to enjoy.

We know that solutions to our environmental challenges require robust and reliable data, and that these data must be findable, accessible, interoperable, and reusable (FAIR).

We believe data for one is useful, but data for many is transformational.

We can all play a part in a more sustainable future, and together our whole is greater than the sum of our parts.

We stand for anti-racist, feminist, and decolonial approaches.​

We’ve only just begun

At GeoNadir, we’re building the best map of the planet using crowdsourced drone data to help protect our at-risk ecosystems. We’d love for you to join us!

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Meet the team delivering the vision

Karen Joyce profile

Dr Karen Joyce


I’m a biographer for Mother Earth, using drones and satellites as my scientific illustrators.

Paul Mead


I believe in partnering for purpose to create impact. Global impact is what we need to solve our climate problems.

Profile Joan Li

Joan Li


In the true multidisciplinary nature of a data scientist, I’m also a biologist/diver/drone pilot/deep learner/amateur chef/daughter.

Dr Stefan Maier


As a scientist and engineer, I love developing remote sensing technology for the benefit of the environment.

Jules Blundell


I’m a passionate marketer who loves helping others to make a difference in this world.

Leaning In To A Serious Global Challenge

Ecosystems are the heart of the planet, keeping everything in sync. Today, only 15% of land and 7% of our oceans are protected. In a recent report, the United Nations stated that over the past decade ‘the world has failed to meet a single target to stem the destruction of wildlife and life-sustaining ecosystems’. Natural habitats continue to disappear at alarming rates with global wildlife​

populations in freefall thanks to overconsumption (humans), population growth and intensive agriculture. It is estimated that by 2030, we must protect twice as much land and four times as much ocean just to protect essential ecosystems and avoid the most catastrophic effects of climate change……..​